Pretty sure that it will be around for at least a few years, I don't think they would have spent all that money and time on development to only do a one year deal. Plus they certainly have given no indication that this would be a one year only run, so I think we will see it around at least until the end of the current generation Challenger.
Nothing of the kind has been mentioned by my contact, but I'll specifically ask about that.
I believe Ralph said that they expect their market to be "the 5% that want more performance". I'm sure they don't expect sales numbers to rival SRT8s, but I can't imagine going to all of the trouble/work/cost to produce a "one year only" model and terminate it before they recoup their R&D investment.
Actually...yes. My husband and I are contemplating selling one of our Classics to purchase a Hellcat. But if production will continue on this incredible Mopar, I'm betting the HP will go up in year two or three.
JMOHO here, but if I was a 'marketing guy' working for DODGE I'd tell them to keep the Hellcat in production for at least two years after the Mustang and Camaro downsize to the new platform with the turbo V-6's.
There may come a day when the Hellcat is the only affordable true V-8 muscle car available......That alone may inspire current haters to jump over to DODGE and say goodbye to Ford & Chev...........