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Hi all,

Dodge have announced that they intend to release the below statement regarding the Hellcat.

The excitement surrounding the introduction of the Dodge Challenger and Charger SRT Hellcat has been overwhelming. That excitement for the most powerful muscle cars in history has driven product demand at an unprecedented rate and many enthusiasts have placed orders at a local dealer without understanding if/when that dealer will receive a SRT Hellcat. As we listen to our customer feedback, it has become apparent that incomplete and inaccurate information abounds regarding the process by which SRT Hellcat production is allocated to our dealer body. We want to clear up any confusion that exists.

Any Dodge/SRT dealer can place orders for as many SRT Hellcats as they wish. However, because the factory can only build a specified number of SRT Hellcats each month, we prioritize each month’s available production to our dealers based on the following criteria:
· The number of total Dodge/SRT branded products (any model) a dealer has sold in the last 90 days (higher volume = higher priority)
· The number of SRT Hellcats a dealer already has in stock (higher stock = lower priority)
· The average number of days each SRT Hellcat remained on a dealer’s lot unsold in the prior month (more days = lower priority)

These criteria are intended to distribute all available SRT Hellcats to customers in the shortest time possible. Every Dodge/SRT dealer is evaluated based on these criteria in the first week of every month and available production is allocated to dealers accordingly. When demand exceeds available production, not all dealer orders can be accommodated.

Additional production capacity occasionally becomes available between allocation periods due to increased efficiency, supplier part availability, etc. When this occurs, we allocate the additional production to dealers based on the following criteria:
· Dealer overall sales performance
· The age of any existing unfilled orders (older = higher priority)
· The type of order - customer or dealer stock? (customer = higher priority)
· Vehicle configurations requested by our unfilled orders

We remain committed to delivering as many SRT Hellcats as possible.

Thank you for your passion, enthusiasm and patience,
Dodge & SRT Brand

 

[70barcuda]

Thanks for posting that up, really helps to clarify the system. Personally I wish sold orders to customers would be filled in the order in which they are placed regardless of the dealership. For those of us that live in the country our local dealerships are small and thus less likely to get an allocation (at least not in a reasonable time). But at least with this information we can factor this in before deciding where to place an order.

 

[friendoffur]

First off...thanks again Andy for your valuable contributions to the Z!!:smileup: This statement by SRT is just what I have been saying all along and I for one am very happy that it is being done this way. I will be forwarding this to my dealer because it verifies what I've been telling them and has been the source of some disagreement in those conversations.

 

[bad8nti]

Thanks You, Andy, for putting this to light. Once again, you've shown your value to this Forum.

Basically, all those points have been covered before somewhere here on this forum. It helps clarify the allocation process(especially the ability to sell units sitting on lots for extended periods due to pricing over MSRP). I do agree with Jon about paid customer orders should be given the highest priority.

 

[friendoffur]

Thanks You, Andy, for putting this to light. Once again, you've shown your value to this Forum.

Basically, all those points have been covered before somewhere here on this forum. It helps clarify the allocation process(especially the ability to sell units sitting on lots for extended periods due to pricing over MSRP). I do agree with Jon about paid customer orders should be given the highest priority.

Yeah but think about it Dan...if paid customer orders where first...then dealers selling over MSRP would be getting priority over dealers selling at or below. All things being equal between two different dealers with sales...time on the lot..ect...why should one with a customer willing to pay over be given preference to one who is selling Hellcats the way Chrysler wants. That is what would start happening has the dealers could promise Hellcats sooner to prospective customers willing to pay more.

 

[bad8nti]

Yeah but think about it Dan...if paid customer orders where first...then dealers selling over MSRP would be getting priority over dealers selling at or below. All things being equal between two different dealers with sales...time on the lot..ect...why should one with a customer willing to pay over be given preference to one who is selling Hellcats the way Chrysler wants. That is what would start happening has the dealers could promise Hellcats sooner to prospective customers willing to pay more.

I do agree with those points, Dan! Maybe there is a way to identify the MSRP(or below) buyers?

 

[70barcuda]

Yeah but think about it Dan...if paid customer orders where first...then dealers selling over MSRP would be getting priority over dealers selling at or below. All things being equal between two different dealers with sales...time on the lot..ect...why should one with a customer willing to pay over be given preference to one who is selling Hellcats the way Chrysler wants. That is what would start happening has the dealers could promise Hellcats sooner to prospective customers willing to pay more.

Well there's another way to look at it Dan, suppose you ordered a Scat Pack Challenger, you negotiated a good deal with your local dealer, a dealership you are happy with and now you just have to wait for the car to arrive. But it just doesn't seem to ever get built, in the mean time a dealership 2,000 miles from you gets plenty of cars for it's customers because they do high volume. How is it fair that you ordered a car, are a paying customer and made a deposit, so you wait for months while others get their order filled in weeks. My money should be as good as everyone else's, so I still think if you should receive your car in the order placed. Excess allocation or allocation for a dealerships lot inventory should probably follow the rules listed but not an individual customers order. Anyway that's just my opinion and I doubt Chrysler will listen to me anyway so moot point LOL.

 

[715racing]

Geez Jon, I thought Chrysler hung onto your very word, and followed the letter of what you say? I'm so disappointed!

Actually, I can see both points. If certain dealer sells 1000 cars per month, he deserves more consideration than the dealer selling 10 cars per month. HOWEVER...all sold orders should recieve priority over any stock order. With one small caviat...the percentage of Hellcat to other sales should not change. If the small dealer sells 10 cars per month, he gets .5 Hellcat per month, while the dealer selling 1000 cars per month gets 50 Hellcats per month. That way it is even and fair to all.

Unless I am the high volume dealer, and want to order a stock order to "demo" myself! :gy:In that case, the hell with everyone else! LOL

Either way, those "Purgatory Kittens" seem to be the real thing. If one stock really ran 10.48 at 133+, that is incredible! And very bad news for aftermarket companies.

Carry on...

 

[KeysB5Blue]

Maybe a two tier priority system would be in order. High volume dealerships with customer deposits should have highest priority, while lower volume dealerships (like mine) with firm orders get a second level priority, so maybe one or two out of every 10-20 units go to the small dealership customers, so they can maintain their customer base. A lot of small dealerships don't need or want to have one in inventory if they can't turn it around quickly.

 

[70barcuda]

Geez Jon, I thought Chrysler hung onto your very word, and followed the letter of what you say? I'm so disappointed!

Yeah, I mean you would think they would right LOL. :smiley_thumbs_up:

 

[friendoffur]

Well there's another way to look at it Dan, suppose you ordered a Scat Pack Challenger, you negotiated a good deal with your local dealer, a dealership you are happy with and now you just have to wait for the car to arrive. But it just doesn't seem to ever get built, in the mean time a dealership 2,000 miles from you gets plenty of cars for it's customers because they do high volume. How is it fair that you ordered a car, are a paying customer and made a deposit, so you wait for months while others get their order filled in weeks. My money should be as good as everyone else's, so I still think if you should receive your car in the order placed. Excess allocation or allocation for a dealerships lot inventory should probably follow the rules listed but not an individual customers order. Anyway that's just my opinion and I doubt Chrysler will listen to me anyway so moot point LOL.

Hey...I VERY much see and understand your point Jon. You have to admit though...this is a rock and a hard place if you are Chrysler and you truely want everyone to have an equal chance at getting one of these cars as soon as possible. Chrysler put up the time and money to make this car happen and wants everyone...not just the Jay Leno's and Dennis Rodman's of the world to get one as soon as they can if they can anyway afford to. Dealer mark-up is contrary to this goal. There is no way for Chrysler to demand each dealer tell what they are really selling them for. The dealers I'm sure in many cases would tell them where to go and that they are private independent companys. Once Chrysler ships one to a dealer...they have NO control over what a dealer does price wise with it. So...this is the best system they could come up with. I'm sure between what they have said in prior statements to the press and word of mouth on forums like ours that Chrysler is banking that most customers will in short order cancel orders with dealers with no allocation in favor of the ones that do....the ones Chrysler sees the best chances of their wishs for this car being followed. 8 months from now this will all be nothing becouse demand will meet up with supply.

 

[oilslick]

Either way, those "Purgatory Kittens" seem to be the real thing.

Just to clarify Rob, Purgatory and Hell are two different places. (at least that's what the nuns in my Catholic gradeschool told me). I once got that wrong on a test and they beat my knuckles raw with a ruler. :str:


:gy:

 

[jkelly16]

Just to clarify Rob, Purgatory and Hell are two different places. (at least that's what the nuns in my Catholic gradeschool told me). I once got that wrong on a test and they beat my knuckles raw with a ruler. :str:


:gy:

And we know what kind of effect that had on you! :SHOCKED:

 

[waumo]

Assuming the required parts are available, they should be built in the order that sold customer orders were placed - period.

 

[bad8nti]

Just to clarify Rob, Purgatory and Hell are two different places. (at least that's what the nuns in my Catholic gradeschool told me). I once got that wrong on a test and they beat my knuckles raw with a ruler. :str:


:gy:

And we know what kind of effect that had on you! :SHOCKED:

We all know that made Oily the perv we all know and love! :gy:

 

[friendoffur]

I have a hypothetical question to ask. If I was of a mind to sell one of my kidneys....should I be forced to sell it to the first person on the waiting list...or should I be able to sell it....maybe even for less money....to a person that I would prefer to recieve it. Just saying. Up until the hospital takes it from me...it is still...MY...kidney.

 

[dafrimp]

Well I read this post this morning, and about 6 hours later a local dealer (here in Denver) that had originally told me they wanted $20k over MSRP called me up and asked me if I was still interested in MSRP pricing. I told them that I would be but since I had already talked with someone at Laukemper I was going to need a better deal. They have yet to call me back.

I love it, this appears to have corrected those dealerships that thought they could just sit on these cars for months to get an extra $20k. I applaud the SRT team for doing this, it really helps out those of us who want the car but don't want to pay an unfair amount.

 

[245pacer]

This won't be popular and seem simplistic but it never good business to have pissed off customers fair unfair wright or wrong. They should have been better organized and to say well we didn't know they where going to be so popular . What a load of rubbish just stop making promises you can't keep do what you say your going to do that is all people expect . Cracking cars though eh

 

[oilslick]

We all know that made Oily the perv we all know and love! :gy:

Maybe this is why I have a Caholic nun fetish.

(Ok, I'm done hijacking this thread) Sorry.

:threadjacked:

 

[715racing]

Just for you, slickster.

Uhh oh...did I really post this?